How to name your company

Naming a company is a crucial step in establishing it’s identity and creating a lasting impression. A well-thought-out name can convey the essence of your business, attract customers, and set you apart from the competition.

In this blog, we'll explore the intricate process of naming a company, delving into two primary approaches: the "Literal" and "Abstract" methods.

Understanding the Literal Approach:

1. Define Your Business:

   • Clearly outline your products, services, and mission.

   • Identify key features, values, or unique selling points.

2. Brainstorm Keywords:

   • List words directly related to your business.

   • Consider industry-specific terms, your target audience, and geographical factors.

3. Combine Keywords:

   • Experiment with combining keywords to create compound names.

   • Ensure the combination is easy to pronounce and memorable.

4. Check Availability:

   • Verify the availability of domain names, social media handles, and trademarks.

   • Ensure your chosen name is unique and not already in use within your industry.

5. Feedback Loop:

   • Seek feedback from potential customers, friends, and industry experts.

   • Adjust your options based on the input received.

6. Consider Future Growth:

   • Think about the scalability of the name as your business expands.

   • Avoid names that might limit your scope in the long run.

Embracing the Abstract:

1. Capture Essence and Emotion:

   • Identify the emotions and feelings you want your brand to evoke.

   • Explore abstract concepts that encapsulate your brand's essence.

2. Create Imagery and Metaphors:

   • Develop metaphors or symbols related to your business.

   • Allow room for creative interpretation to engage customers.

3. Wordplay and Neologisms:

   • Experiment with word combinations, puns, or newly coined terms.

   • Ensure the name is intriguing and sparks curiosity.

4. Test for Uniqueness:

   • Conduct thorough searches to ensure the name isn't already in use.

   • Consider how the name may be perceived in different cultures or languages.

5. Evaluate Memorability:

   • Assess the ease with which customers can remember and pronounce the name.

   • Aim for a name that stands out without being overly complicated.

6. Legal Clearance:

   • Consult legal professionals to ensure your abstract name doesn't infringe on trademarks.

   • Secure the necessary rights and protections.

If you need support in naming, or activating your company in any way, we’re always here to help! hello@wearethenorthern.com